Google is introducing a powerful new feature to Search that could save you time and make everyday tasks less stressful. The tech giant is rolling out AI-powered calling that lets Google’s AI call businesses on your behalf to find out things like service availability, pricing, and appointment options.
This feature isn’t just about convenience—it could be life-changing for many users.
What Is AI-Powered Calling?
The new AI-powered calling tool allows Google Search to contact local businesses for you. For example, if you’re looking for a pet groomer or an auto repair shop but can’t find clear pricing or appointment details online, Google AI will make the call, ask the right questions, and send the info back to you in text form.
You’ll see this option directly in Search results with a prompt like “Have AI check pricing” under a business listing. If it appears, that business is participating in the program. Businesses can opt out via their Google Business profile.
Why AI-Powered Calling Matters
For many users, especially those with anxiety or speech disabilities, making a phone call can be a major obstacle. This is where AI-powered calling becomes more than a nice-to-have feature—it becomes a much-needed accessibility tool.
Whether it’s social discomfort, a physical limitation, or even a language barrier, Google’s new feature helps bridge that communication gap and empowers users to get the information they need—without ever needing to dial.
How to Use Google’s AI-Powered Calling
To activate the feature:
- Search for a local business using Google.
- Look for the “Have AI check pricing” prompt.
- If available, follow the on-screen instructions.
For example, if you’re searching for a pet groomer, you’ll be asked a few quick questions like your pet’s type and breed. Once you’ve completed the form, Google’s AI takes over, makes the call, and texts you the results.
The business will hear a message from the AI letting them know it’s an automated system. The AI then asks the necessary questions and sends you the responses.
Who Gets Access—and What’s Next?
The AI-powered calling feature is currently rolling out to users across the U.S. However, users subscribed to Google’s AI Pro or AI Ultra plans will have access to more call requests and advanced features.
As the technology improves, expect to see even more integrations like this in Search, helping users connect with businesses in more seamless and accessible ways.
Final Thoughts
Google’s AI-powered calling isn’t just a clever use of artificial intelligence—it’s a glimpse into how everyday search is becoming more proactive, personalized, and inclusive. Whether you’re too busy to call or simply can’t, Google’s AI is ready to help make that connection for you.
