While some people use AI to chat with virtual assistants or dig through data, a growing number are turning to generative AI to create images—fast. In fact, image-generating AI tools have helped fuel the recent explosion of interest in artificial intelligence.
Platforms like Midjourney, DALL·E 3, and OpenAI’s own tools make it incredibly easy to generate stunning visuals in seconds. Adobe is staying ahead of the curve by not only developing its own AI models but also integrating powerful third-party options. The company recently announced new proprietary models and a major partnership with OpenAI and Google, adding support for Google’s Imagen 3 and Veo 2 inside Adobe’s creative ecosystem.
Adobe’s own generative platform, Firefly, just launched two new AI image models: Firefly Image Model 4 and Model 4 Ultra.
- Model 4 focuses on speed and quality, offering impressive 2K resolution with quick image generation.
- Model 4 Ultra takes things a step further, delivering hyper-realistic images. While it may take a bit longer to process, the results are aimed at creatives who prioritize top-tier quality.
And it’s not just still images—Adobe is officially releasing its generative AI video tool to the public, ending its beta phase and making it widely accessible.
While there’s still debate about whether AI-generated art has soul, there’s no denying its rapid evolution and growing impact on the creative world. Whether you’re a designer looking for inspiration or a brand building content fast, Adobe’s latest moves show that AI image creation is here to stay.
