Beats, the iconic brand best known for its premium headphones, is stepping into new territory. After being acquired by Apple for $3 billion — a deal fueled by its audio innovation and brand power — Beats is now expanding beyond audio tech into practical accessories.
Following the recent launch of Beats iPhone cases, the company has just introduced a brand-new product line: Beats Cables — its first-ever collection of charging and data cables.
What Are Beats Cables?
Beats Cables are designed for versatility, durability, and style. They support a wide range of Apple and Android devices and are available in three popular configurations:
- USB-C to USB-C
- USB-A to USB-C
- USB-C to Lightning
While these are the initial options, more variations may follow based on demand.
Available Colors
Beats Cables come in four vibrant colors:
- Bolt Black
- Surge Stone
- Nitro Navy
- Rapid Red (Note: Available for USB-C to USB-C at launch; other types coming Summer 2025)
These bold color options let users match their cables to their style, making them both functional and fashionable.
Pricing and Compatibility
Each cable is priced at $18.99, or you can grab a two-pack for $34.99. They’re compatible with a wide range of devices including:
- iPhones and iPads
- Android phones and tablets
- Laptops, headphones, and more
Apple highlights their anti-fray design, which helps enhance durability and extend the cable’s lifespan — a key feature for anyone tired of worn-out cords.
Not Just for Charging
While they’re perfect for powering up your devices, Beats Cables also support data transfer up to USB 2.0 speeds, along with syncing, audio, and even Apple CarPlay.
“Compatible with all USB-C Apple and Android devices, this braided cable is built for charging, syncing, audio, CarPlay, and transferring data,” the official product description reads.
Available Now
Beats Cables are officially available for purchase, offering a premium accessory experience designed with both performance and aesthetics in mind.
