In the wake of the pandemic, uncertainty loomed over the fate of E3, the renowned global video game expo. Now, it’s official – E3 is over. It’s a done deal; there’s no resurrection on the horizon.
— E3 (@E3) December 12, 2023
The Electronic Entertainment Expo, commonly known as E3, had a strong run from 1995 until 2020. The COVID-19 pandemic forced the cancellation of the event in 2020, and a lackluster virtual-only event followed in 2021. When plans for 2022 and 2023 were scrapped, it became evident that something significant was afoot.
The Entertainment Software Association (ESA), the organization behind these events, has made the call not to revive E3 and attempt to recapture its pre-pandemic glory. In their words, “After more than two decades of hosting an event that has served as a central showcase for the U.S. and global video game industry, the Entertainment Software Association (ESA) has decided to bring E3 to a close. ESA remains focused on advocating for ESA member companies and the industry workforce who fuel positive cultural and economic impact every day.”
While the pandemic played a role, the shift towards virtual experiences in the gaming world has also impacted E3’s relevance. Games have increasingly moved online, with physical ownership taking a back seat to digital downloads. This trend is evident in the decline of brick-and-mortar game stores like GameStop.
Exhibitors and game developers have been distancing themselves from E3, with some opting to host their own events tailored directly to their fanbase rather than industry insiders.
Though E3 seems definitively over, don’t completely rule out the chance of a comeback in the coming years. As pop culture has shown us, people love a good comeback story. The future might hold surprises for the gaming expo.
